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Adobe Learning Manager

Enabling ALM Admins to extend functionality and automate complex workflows via native extensions and web hooks to drive operational agility.

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EMPLOYER

Adobe Experience Cloud

LOCATION

Bangalore, India

INDUSTRY

EdTech

WEBSITE
PROJECT YEAR

2024

PROJECT BRIEF

Adobe learning manager is a learning management system (LMS) by Adobe. It is mostly used by businesses to train and educate their employees or customers.

Adobe Learning Manager (ALM) is a leading platform for managing and delivering online learning content. As the demand for flexible and feature-rich learning solutions continues to grow, there was a recognized need to enhance ALM's capabilities to better meet the evolving needs of users. Traditional headless implementations offered certain functionalities but often lacked the seamless integration and user-friendly features desired by users.

The Opportunity

During our attendance at the Adobe Learning Summit, a premier event for industry professionals, we had the invaluable opportunity to engage directly with ALM users and stakeholders. Through insightful discussions and observations, it became evident that there was a prevalent desire among customers for greater customization and automation capabilities within ALM.

 

One recurring theme that emerged from these discussions was the challenge users faced when attempting to implement even minor customizations or integrations within the ALM platform. It was noted that simple tasks, such as creating custom forms or integrating third-party resources, often necessitated the adoption of a headless implementation, which posed significant barriers in terms of complexity, cost, and time.

 

This highlighted a clear gap between user expectations and the capabilities offered by the existing ALM platform. Users expressed a strong desire for a more flexible and intuitive solution that would enable them to seamlessly integrate and automate various elements within ALM without the need for extensive technical expertise or costly implementations.

MY CONTRIBUTIONS
UX Research
Journey Mapping
Scenarios Mapping
User Interviews
User Testing
Interactive Prototyping

PROBLEM STATEMENT

Enable ALM Admins to extend functionality and automate complex workflows to drive operational agility.

High Level Goals

​Product Goals

  1. Enable ALM Admins to extend platform capabilities without the need for extensive technical expertise.

  2. Facilitate ability to automate complex workflows reducing manual operations and the buffer for human error.

  3. Enable ALM admins to let their learners consume specific external content within the platform.

Business Goals

  1. Improve customer satisfaction: Addressing user pain points to enhance the overall experience with ALM, leading to higher levels of satisfaction among existing users.

  2. Increase user retention: Implementing design solutions to resolve user problems and improve ALM's usability, encouraging users to remain loyal to the platform.

  3. Generate additional revenue streams: Identifying and addressing user needs through the design project to create opportunities for monetization or upselling, thereby increasing revenue streams for the organization.

  4. Expand customer base: Solving user problems and improving ALM's appeal to a wider audience, attracting new users and expanding the platform's customer base for sustained growth.

Problems​

  1. Limited integration options: Users faced challenges integrating ALM with other systems or tools, leading to fragmented workflows and data silos.

  2. Complex workflow management: Users struggled to manage complex workflows within ALM, resulting in inefficiencies, errors, and delays in content creation and delivery.

  3. Manual data entry and duplication: Users spent significant time manually entering data or transferring information between ALM and other systems, leading to duplication of efforts and increased risk of errors.

  4. Inefficient communication: Users experienced delays or missed notifications due to inefficient communication methods within ALM, hindering collaboration and productivity.

  5. Technical barriers to customization: Users with limited technical expertise found it challenging to customize ALM to meet their specific requirements, leading to frustration and reliance on external solutions or services.

  6. Dependency on headless implementations: Users were forced to adopt headless implementations to access certain features or customizations, resulting in added complexity, cost, and maintenance overheads.

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Design Solution

The design solution we provided to address the challenges faced by ALM users cantered around the introduction of Native Extensions and Webhooks. Native Extensions enabled users to seamlessly integrate third-party links directly within the ALM platform. This allowed users to enrich their content with external resources and enhance the learning experience without the need for complex integrations or headless implementations.

 

Additionally, Webhooks provided a robust mechanism for automating workflows and facilitating real-time communication between ALM and external systems. By leveraging Webhooks, users could automate repetitive tasks, streamline data exchange processes, and improve overall efficiency within the platform. Together, these design solutions empowered ALM users to extend platform capabilities, automate complex workflows, and enhance operational agility without the need for extensive technical expertise or reliance on external solutions.

Imapact

High adoption of features

The new features introduced through the design project achieved an adoption rate of over 80% among ALM users within the first three months of release.

Reduction in Dropout Rates

The design project contributed to a 16% increase in annual revenue from ALM subscriptions. Additionally, the introduction of new features and capabilities created opportunities for upselling premium features or services.

Positive User Stories

The design project streamlined workflows and automated tasks, resulting in a reduction in manual effort and a decrease in the time required to complete key processes. This efficiency gain translated into cost savings for organizations using ALM.

YOU HAVE REACHED THE END OF PROJECT

Project under NDA protection. If you're interested in learning more about it, please feel free to schedule a meeting, and we can discuss the details further.

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